Big Data overdose

It has been 10 years since software startups started selling their Big Data solutions to tap into the high level of data the Corporate groups have and are not leveraging. I was one of them. The value proposition of this new technology is impressive and could have made a dent into the traditional business. It would have been possible if we were to dismiss (1) the internal process of management, (2) the political issue that is the access to DATA, and (3) the high pressure change in focus for any company (from product to customer centricity). Yet, large corporate groups as well as SBMs are still trying to leverage. And are failing because they didn’t identify the pre-requisite of the Big Data. Continue reading Big Data overdose