Understanding digital disruption according to McKinsey

McKinsey’s digital-strategy framework has been provided to the world to help Corporates understand the challenges they are facing in the new digital era. To be blunt, that framework is over-engineering the reality. So let’s try to simplify that framework to help traditional companies, either large corporate groups or SMBs, understand where the threats are coming from and how much they would be challenged. And as a bonus, let’s try to identify opportunities to compete with digital native companies. Continue reading Understanding digital disruption according to McKinsey