Startups have hijacked the Marketing stage for a few years now. New process, new tools and now models of management of Marketing have emerged thanks to the startups. They even created a specific term to crown their expertise: “Growth Hacking.” A dedicated concept with a large community all around the world has been growing steadily since 2010 and two people, Sean Ellis and Andrew Chen, made that concept global. Today you can see on LinkedIn that many profiles are “Growth Hackers” and some are part of large corporate companies instead of startups. Does it mean you need to care about the Growth Hacking methods when you are a Corporate? Quick answer: not at all. Continue reading Should Corporate use Growth Hacking methods?