Social media means building on sands

Some key numbers for your digital business are revealing an impressive trend: Social Media isn’t the online traffic provider that we used to know. Depending on the segment of market, companies have lost from 30% to 80% of traffic coming from that “single” source. The situation isn’t critical for traditional companies but digital native ones are starting to feel the bleeding. Yet, that also means that would be a relief for their acquisition costs since they would be able to refocus on what really matters: real-life process to create a sustainable and scalable customer loyalty. But the situation would become more of an issue for large corporate groups that have massively invested in Social Media. How to turn that around? Continue reading Social media means building on sands